Bathroom Genius Case Study

From tradie to business owner

When my brother Aidan first came to me, he’d been a tiler for years, subcontracting to bigger builders and renovation companies. After some tough personal circumstances, he had to start again from scratch. His body was feeling the strain of years on the tools, cash flow was tight, and he was stuck chasing whatever jobs came his way.

He wanted to grow, but he didn’t want to hire staff—he’d had bad experiences in the past, and with no cash reserves, it wasn’t an option. That’s where we started.

The challenge

• No clear brand or market position—work came from whoever needed a tiler.

• Inconsistent cash flow and no visibility on job profitability.

• Pricing based on “what others charged” rather than data or value.

• Evenings and weekends lost to quoting, admin, and chasing clients.

• Written communication that didn’t match his strong face-to-face skills.

The shift

We restructured his business from subcontract tiling into a full-service bathroom renovation company—Bathroom Genius. This created a clear market position and opened the door to higher-value clients and projects.

We worked through:

• Positioning and branding – Defined his ideal clients, the type of renovations he wanted to deliver, and built a brand around it.

• Pricing for profit – Developed a pricing model based on research, value, and full cost coverage.

• Systems and processes – Introduced project management tools to track profitability, manage workflows, and streamline quoting.

• Customer communication – Created templates for emails, quotes, and follow-ups to match his professionalism in person.

• Mindset shift – Weekly problem-solving sessions that moved his thinking from “I’m just a tradie” to “I’m running a business.”

The results (in 18 months)

• 200% revenue growth – Tripled top-line revenue.

• 30% increase in personal income – More stability and less stress over cash flow.

• Halved quoting time – Faster, more accurate quotes using new systems.

• Weekends back – No more admin marathons on Saturdays and Sundays.

• Confidence as a business owner – From reacting to leading.