Who we are

Hi, I’m Michelle –
and I help tradies build real businesses.

With 20+ years leading marketing, strategy and sales in big business, I now work with small business owners like you to turn your trade into a business that actually works. I’ve helped clients triple their revenue, fix their pricing, stop quoting at 10pm, and finally take holidays again.

I combine tough love with simple tools, proven frameworks and straight-up coaching. No fluff. No pretending. Just business know-how that gets results.

Because you deserve to be paid properly, work smarter, and have a business that works for your life – not the other way around.

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!